Fast-food is in a midst of a major upheaval, as a growing number of consumers are rejecting the classic model.
That model is being frowned upon for the way in which it promotes unhealthy eating habits and through its disregard of the environment.
Its priority is to offer fast and continuous service at the expense of a “good meal” experience.
A new generation of brands are emerging, that are more responsive and attuned to the changing expectations of burger consumers in France. They provide a more “premium” experience, that is more expensive with a better quality-price ratio. They main challenge has been in replicating the economic success drivers of the big fast-food chains (drive-throughs, children areas, ordering terminals), and the location of peri-urban points of sale.
G2G has been able to successfully integrate the highly competitive and scalable platforms of the big established brands (convenience, accessibility, services, price) with its unique offerings.
G2G revolutionizes the concept of fast food and invites you to participate in this process.
It’s time to get involved!